From Searching to Asking: How Learning to Ask Good Questions Can Help You Get More Out of Big Data and AI

Daniel Sepulveda Estay, PhD
5 min readJan 10, 2023

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In the age of big data and artificial intelligence (AI), it is no longer sufficient to simply search for the information you need. With the vast amount of data available, it is becoming increasingly important to be able to formulate good questions that will help you narrow down your search and find the most relevant and useful information. This is where the art of asking good questions comes in. By learning to ask the right questions and design effective prompts, you can help AI systems more effectively extract insights from the data and provide you with the information you need. In this article, we will explore the importance of learning to ask good questions and design effective prompts when working with AI systems, and how doing so can help you get more out of big data and AI.

As the amount of data available continues to grow at an exponential rate, it is becoming increasingly important to be able to effectively extract insights and make informed decisions. In the past, this meant searching through vast amounts of data to find the information you needed. However, with the advent of artificial intelligence (AI), natural language processing (NLP) techniques, and resulting language models such as OpenAI´s ChatGPT, a new skill is becoming apparent: asking good questions and designing effective prompts to help AI systems extract the information you need.

I recently completed a PhD, which involved conducting original research and making new discoveries or contributions to a particular field of study. In order to do this effectively, I had to design better and better research questions that helped guide my work and provided a clear focus for my study. Coming up with good research questions required both a deep understanding of the topic I was studying and how it related to the existing research in the field, and the ability to think critically and creatively to identify gaps in the existing knowledge that my research could help fill.

With the advent of AI systems that can gather and synthesize data (such as ChatGPT), the days of searching through mountains of data, hoping to stumble upon the answer you’re looking for, are very likely going to be a thing of the past. Now, it is all about asking the right questions and providing clear, concise prompts to help AI systems understand and respond to your needs. This shift from searching to asking represents a fundamental change in how we interact with data and extract insights.

The importance of the shift

But why is this shift occurring, and why is it so important? To answer these questions, it’s helpful to first understand the limitations of traditional search-based approaches to extracting insights from data.

One major limitation is the sheer amount of data that is now available. With the proliferation of the internet and the growth of the “digital universe,” the amount of data that is being generated on a daily basis is staggering. According to a recent estimate, the digital universe is expected to reach 44 zettabytes (that’s 44 followed by 21 zeros) by 2020, and this number is only expected to continue to grow. With so much data available, it is simply not possible to search through it all manually and hope to find the information you need.

Another limitation is the complexity of the data itself. In many cases, the data you are looking for may be buried within a larger dataset, making it difficult to find using traditional search methods. Additionally, the data may be structured in a way that is not easily searchable, or it may be unstructured and difficult to analyze. In these cases, traditional search methods may not be sufficient to extract the insights you need.

This is where AI and NLP techniques come in. By using these technologies, you can more effectively extract insights from large datasets by asking the right questions and providing clear, concise prompts. This allows you to focus your search and get more out of the data, rather than simply sifting through vast amounts of information and hoping to find what you need.

Prompt design

But asking good questions and designing effective prompts is not always easy. It requires a deep understanding of the data and the insights you are seeking, as well as an understanding of how AI systems work and how to effectively communicate with them. It also requires a willingness to experiment and test different approaches, as well as the ability to analyze the results and adjust your strategy accordingly.

A "prompt" is a piece of text or a question that is used to stimulate a response from a language model, such as a chatbot or virtual assistant. It is an important tool for guiding the conversation and helping the language model understand and respond to your needs.

Effective prompts are carefully crafted to elicit the desired response from the language model. They may be designed to provide specific information, ask a question, or provide a choice of options.

When interacting with a language model, a good question should be characterized by several key features:

  1. Clarity: A good question should be clear and easy to understand, and should avoid ambiguity or vagueness.
  2. Specificity: A good question should be specific and directly related to the task or goal at hand. It should be focused on extracting a specific piece of information or performing a specific action.
  3. Relevance: A good question should be relevant to the task or goal and the language model’s capabilities. It should be phrased in a way that makes sense for the context and the model’s abilities.
  4. Simplicity: A good question should be simple and easy to answer. Complex or multi-part questions can be difficult for language models to understand and respond to.
  5. Open-ended: A good question should be open-ended, and allow for a variety of possible answers or responses.
  6. Human-like: A good question should sound natural and human-like, and this will help the model understand and respond to it more effectively.

In conclusion, the shift from searching to asking represents a fundamental change in how we interact with data and extract insights. By learning to ask good questions and design effective prompts, we can help AI systems more effectively extract insights from large datasets and make better-informed decisions. As the amount of data available continues to grow, the skill of asking good questions and designing effective prompts will become increasingly important.

It is worth noting that learning to design effective prompts and asking good questions is an ongoing process that requires continuous learning and experimentation, and it is important to be aware of the latest developments and trends in the field, to be up-to-date on the capabilities of the AI models that we are using, and to take into account the limitations of the system we are working with. With the proper approach, and by continuously learning and refining our skills, we can get the most out of big data and AI, and stay ahead in the age of big data and artificial intelligence.

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Daniel Sepulveda Estay, PhD
Daniel Sepulveda Estay, PhD

Written by Daniel Sepulveda Estay, PhD

I am an engineer and researcher specialized in the operation and management of supply chains, their design, structure, dynamics, risk and resilience

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